Qualifications are the first step of defining who you want to get responses from in your survey.
By including standard qualifications, you’ll be able to target the right people and get the best results for your survey. There are a variety of standard qualifications to choose from, such as age, education, hobbies and interests, and more. These screening questions are used by Marketplace suppliers to profile respondents so that they meet your qualifications before entering a study.
Using standard qualifications can result in a better respondent experience, an overall higher conversion rate, and a more successful study. See Lucid Marketplace Metrics and best practices for more information.
You can view a list of standard qualifications that include question text, question IDs, conditions, and pre-codes for over 150 country-language combinations. You can add and edit qualifications after you’ve created your survey. See Qualifications and Targeting for more information.
To search for an existing qualification
- Download the list of standard qualifications or visit the Qualifications Library in the Marketplace.
- Select your country language from the first tab.
- Search for a qualification using Ctrl+F and any keywords.
What can standard qualifications help with?
Maximizing sample delivery
The most important reason to use qualifications is to maximize sample delivery. The majority of Marketplace suppliers have profiled their respondents on standard qualifications which results in improved targeting and survey performance.
For example, if you’re looking to target females in Wisconsin, you can use both the gender and state qualifications and set those for female and Wisconsin.
Implementing quota control
Quotas are used to control the amount of sample that flows from the Marketplace to a survey. Qualifications must be included in order to build a quota. Suppliers can read quotas in the Marketplace and will continue to send respondents in if a quota is open. When a quota is full, suppliers will stop sending respondents who fall under that quota.
For example, if a study had a quota of 100 males in a study, once the quota is full, suppliers will stop sending males into the study.
Improving the respondent experience
It’s important to create the best experience for respondents. By adding qualifications, respondents will be participating in surveys that best match their profiles and interests. Suppliers can then make sure that the right people who meet the qualifications are sent to the study.
For example, if you wanted to target respondents between the age of 25-45, you can include the age qualification. If it wasn’t included, then respondents of all ages would be sent the study.
Increasing conversion rate and earnings per click
The greatest benefit that users receive from including Standard Qualifications is improved study performance with higher conversion rate and earnings per click. Suppliers calculate conversion rate and earnings per click on a per survey and per account basis. The higher the conversion rate and earnings per click, the healthier the account in the eyes of the supplier. Healthier accounts receive priority when suppliers make sampling decisions.
Best practices
- Use Marketplace standard qualifications as a targeting tool to find respondents who best match the client survey.
- Standard qualifications should be used to verify that respondents who enter the client survey meet the demographic requirements of the study.
- Survey-specific incidence rates are calculated based on qualification labels.
- Labeling a qualification as targetable or non-targetable impacts the incidence rate calculation on the Details page. Only standard qualifications should be considered targetable. Custom qualifications or those that can’t be profiled for should be considered non-targetable.
- Consider the order of qualifications as a funnel. The questions should start with the most broad and lead into more specific questions. For example, “Do you have a driver’s license?” > “Do you have a car?” > “What kind of car do you have?”
